Zerebria

I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.

I also remember that my immediate, pure impression as a child, was (more…)

It happened the other day. I was having the habitual fast-paced walk that is currently my sport of choice (remind me to recover my skates one of these days), when my way got obstructed by a family group. (more…)

Almost a month has passed by (funny how fast January always vanishes: like all newborns, the year is full of energy), and maybe there is enough distance already to recapitulate what were the latest Christmas like.

In my case, they were of a strange kind. (more…)

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In ‘Getting Things Done‘ David Allen affirms that the size of projects does not matter (for those who are not familiar with the GTD methodology, Allen defines “project” as any desired result that requires more than one simple action-i.e. a “pack” of actions with a defined purpose), and in terms of logic, he is right. Everything in his book is rigorously logic. But it makes me think of certain (more…)

I write this post after having heard this same cliché from the lips of several people, belonging to areas of the academic spectrum that range from illiteracy to PhD. In all cases, it exuded that feeling of filthy simplicity that I hate the most, and it’s my job to eradicate clichés and try to replace them with thinking. Here is the troublemaker: (more…)

In full obedience to David Allen’s teachings (there might be taller or stronger firemen, but he is the one who took me out of the flames), I periodically review my medium and long term goals. I have them written down in a list with a deliberately conventional, impersonal format, using infinitive verbs: “work as…”, “live at…”, “become…” (more…)

While any moment is good to start, personal journaling has always been a classical example of new year resolution. And a very healthy one: it increases your awareness and allows you to squeeze to the most the juice of every moment. Furthermore: in an age where time plays and fools us so badly, I have come to think that journaling (more…)

Happy new year. May all of you achieve plentifulness and reach completion along 2010. May everyone resembles some more the human being he is really intended to be, all free from any kind of social, traditional, educational or psychological harnesses. May all of us be happier, wiser and more free in 365 days’ time.