Zerebria

I have a retarded mind: I very often go through the best ideas in books and posts without noticing them right away. They usually become some sort of “seed” in my head and take 3, 4 days to fully grow, without me having the least intention to do anything about them. And then one day, as a flower that opens after a delicate nurture, I say: “wow”, and do something about it.

Writing the successes of the day was one of those great ideas. Simple, non-coded, very little time-consuming, it pays off in a way that is almost scary. (more…)

When I was in my twenties, I used to go to the movies every weekend with a friend of mine. It would be fair to say that he was the one who taught me the real art of watching films, the art of really considering them and learning from them.

In spite of that, he wasn’t precisely a person of the enthusiastic type, (more…)

I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.

I also remember that my immediate, pure impression as a child, was that such a reasoning was, to say the least, defective; (more…)