Zerebria

• Why do we need for our daily work a box that requires a fan always on? It means that, whatever you do, you are causing energetic consumption. If you think about it, it’s pretty surrealistic. (more…)

Richard Radio! Richard Radio! RRRRichard Radio!

Richard Radio broadcasting 24-7 from Richard’s head for its sole listener! (more…)

Today let me sing a little chant in favor of originality and personal difference.

We live tough times for originality. Our globalized world has turned all ranges of human experience into very standard patterns, so all of us are very alike, and most of passions have become collective. Even in those cases when (more…)

Going to a mall on Saturday is not precisely my idea of fun, but that’s exactly what I did the other day, obeying a call of duty. The experience, in any case, was very worthwhile as a sociological experiment; in our society, where everybody goes to the same places at the same time, (more…)

I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.

I also remember that my immediate, pure impression as a child, was (more…)

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If you’re as lucky as me, you’ll have, or you’ll have had this fantastic relative (grandpa, an aunt or uncle maybe) who takes care of you in an almost frenzied manner. A sort of die-hard fan of yours obsessed with (more…)

The mystery

Not very uncommon: there was this silly commercial I used to ran into every time I watched TV, a commercial that I particularly hated. I thought it was one of the silliest commercials of the decade, which is a lot to say, and every time I recognized it, I had this “oh no, here it comes again” sensation, knowing that I was going to waste the next twenty seconds of my life with an idiotic story that made me cringe. (more…)