I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.
I also remember that my immediate, pure impression as a child, was that such a reasoning was, to say the least, defective; (more…)
Yeah, right: metaphors, images, similes… I am talking about poetry here, about making your personal computer really personal. The using of original names for your computer folders and control lists can do a lot to stimulate your creativity and improve your focus. (more…)
In our modern, hurried days, there is always the risk of making an object of the people around us, turning our relations mechanical only because of the speed of things. Such risk is twice as common with electronic communication, whose immediateness, (more…)
