I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.
I also remember that my immediate, pure impression as a child, was that such a reasoning was, to say the least, defective; (more…)
While any moment is good to start, personal journaling has always been a classical example of new year resolution. And a very healthy one: it increases your awareness and allows you to squeeze to the most the juice of every moment. Furthermore: in an age where time plays and fools us so badly, I have come to think that journaling is a must for mental sanity. (more…)
If you’re as lucky as me, you’ll have, or you’ll have had this fantastic relative (grandpa, an aunt or uncle maybe) who takes care of you in an almost frenzied manner. A sort of die-hard fan of yours obsessed with (more…)
