Advertising - a personal experience
I remember my amazement as a kid when I was told about the presumed mechanic of advertising. The idea behind, as explained to a children, was that creating an association between this or that admired person, and a certain product, would make us go to acquire such product in a rush.
I also remember that my immediate, pure impression as a child, was that such a reasoning was, to say the least, defective; (more…)
